New York Tough Wear A Mask Campaign

This is a New York, New York Campaign. {please scroll down to see the spots}

Wear A Mask!

Don’t Get In Our Face!

The “rough” you’re seeing was done in 2 hours.

It’s very rough.

You can’t hear the speakers talking. You will.

You can’t see any trace of hi-def. You will.

You can’t hear a smooth sound track. Yadayada.

What you can get is a feel for a tough, tender campaign that talks to New Yorkers in their native language, “New York Tough”.

You can see 10, 15 and 30 second versions with unlimited variations–celebrities, healthcare heroes and everyday people. 

And, if you’ll listen, you can also hear us tell you more.


Elaine Palmer ( ( 212-729-4914 )

Chuck Schroeder

(Please scroll down for Spanish language version)

Don’t Get In our Face

©2020,Palmer-Schroeder All Rights Reserved

CONTACT 212-729-4914


Elaine Morris Palmer has counseled to both interactive and traditional advertising and marketing companies since the early 1990’s. 

Palmer’s marketing career was established at the nucleus of creative advertising, DDB (Doyle Dane Bernbach). As a broadcast producer, she managed commercial production for the nations’ leading brand marketers including Procter & Gamble, American Airlines,  JCPenney and AT&T. She has produced direct marketing shows for International Clients such as Nissan and Discover Card and crewed for the All Three Media/RyanSeacrest/NBC production of “Million Second Quiz”.

Her clients say,
“Whenever I need the kind of branding/marketing/advertising/marcom ideas and advice that cuts right to the spot where the REAL deal hinges, I call Elaine.”

Since 2009, Palmer’s blog, ExecutiveWomen2.0, is designated one of Best University’s Top 100 Leadership Blogs on the Web.  Palmer is a widely published journalist on the subject of digital Marketing Communications. Her industry non-profit contributions to Los Angeles Women In Film and Advertising Women of New York are well documented.

Palmer holds a Bachelor of Science, Cum Laude from Boston University’s College of Communications. Linked In Profile and Client Recommendations

Chuck Schroeder 

Mad Man

Copywriter at Doyle Dane Bernbach, New York: Alka-Seltzer, Volkswagen, Polaroid. McCann-Erickson: Miller Lite, Coca Cola and New York Racing Association. 

Opened Schroeder Advertising at 305 Madison Avenue. Far smaller clients.


Messaging volunteer with John Lindsay’s reelection campaign. Huge win.

Messaging volunteer with Bobby Kennedy For President. Heartbreaking loss. 

Pro bono 

President’s Committee on Employing People with Disabilities, the State of New Jersey’s Department of Highway Safety (a major, successful drunk driving awareness campaign), Cooks for Kids (a New York charity helping children with AIDS).

Advertising instructor as part of the school’s “teaching professionals” program, taught for 17 years at The School of Visual Arts in New York.

Wear A Mask – Spanish Version