Become an Expert
Why should people pay attention to you? Perhaps a better question to ask is, what can you do for them? What do they need that you can provide?
One thing people need is information–useful intelligence they can apply to their working lives and businesses. Perhaps you’re becoming involved in a different field — something that allows you a fresh perspective. You can see the practices and trends through new unjaded eyes.
Choose a particular niche in your field that’s been underexposed or neglected altogether–some growth area that people haven’t been paying attention to.
You want to look at your strengths and see how you can leverage them into the next opportunity your life.