FROM THE TRENCHES: Next Billion-Dollar Startups:

Amy Feldman Forbes Staff                                               Reposted from Forbes

Jen Rubio, Away’s president and chief brand officer, and Steph Korey, its chief executive officeJen Rubio, Away’s president and chief brand officer, and Steph Korey, its chief executive officer

How Two Young Entrepreneurs Used Relentless Online Marketing To Build Away Into A $700M Luggage Brand

Jen Rubio was rushing through the Zurich airport when her suitcase broke. She stuffed her clothes back inside and duct-taped the mess. Then she asked her 2,600 Facebook friends for advice on what suitcase to buy. No one had a good answer.

And so was born Away (formally known as JRSK Inc., for Rubio and Korey), a firm that has carry-ons manufactured in China and sells them via the internet and in six company-owned stores. Rubio’s airport mishap was less than four years ago; this year the privately held firm is on target to do $150 million in revenue.

https://www.forbes.com/sites/amyfeldman/2018/11/20/next-billion-dollar-startups-how-two-young-entrepreneurs-used-relentless-online-marketing-to-build-away-into-a-700m-luggage-brand/#18c02da936a2